Your morning routine takes 10 minutes. PM2.5 starts settling on your skin the moment you leave home — and doesn't stop until you cleanse 10 hours later.
Inc. all taxes · ₹12 per wipe
Reduction in bacteria on the wipe fabric, measured after 24 hours of contact.
By evening, your face carries a film of particulate pollution your cleanser was never built to fully lift. That film isn't just dirt — it's the most under-discussed accelerator of skin ageing in urban India.
Dermatology research links higher urban air pollution to measurably more age spots — from published studies on particulate exposure and skin ageing. Not an Alive product claim.
Your serums reach your skin for about 30 minutes a day. Fabric is in contact for the other 23½ — that's where urban ageing is quietly decided.